Create Great Images / Part 1

There are many ways from plans to finished image. However, when commissioning an image at Nightnurse Images we have a series of set steps that enable successful cooperation and a great image result. In this ‘How-To-series’ we will go through each of the steps of our visual workflow. Along the way, we will give some tips and tricks on how to create great images.
This series is divided into three parts: Part 1 including the preparation phases, Part 2 including the creation phases and Part 3 including post-production and finalizing phases.


Visualizing Mies van der Rohe’s Farnsworth House

Data Input

Each project begins with a 3D-model of the project. The 3D-model is either provided by our customer or created by Nightnurse Images based on supplied project data, such as relevant drawings, exterior renderings, detail drawings, etc. 

If our customer chooses to provide us with a 3D-model of the project it must live up to a certain standard, in order for us to be able to use it. This is a vital necessity because a 3D-model is the foundation of the image. If a provided 3D-model does not comply with our needs for a 3D-model we will have to (re-)model it.

3D-model: © Nightnurse Images

Points of View (POV)

Point of view and focus e.g. focal length, spectator level and position (perspective). Needs to be chosen based on what you want to communicate with the image. Hence, it is important to keep in mind what perspective is best for the image. Meaning what POV allows the best communication of the story of the design and its location.

A good POV does not necessarily include every angle of the project nor is it meant to try to show and explain every idea of the project. This is simply impossible to do successfully with one image. POV is one of the most essential decisions that are to be made, as it is the absolute key to a great image. To find the exact right POV for each project we – together with our customer – explore and discuss different opportunities.

POV: © Nightnurse Images

Image Concept

The choice of image concept is created, proposed and approved by the visualizer to the customer. This is both done to ensure that the customer gets the desired output and to make sure that the visualizer has a set goal to work towards.

Image Concept: © Nightnurse Images

To enable the achievement of a great image it is important to start out on the right track. Having a clear idea of your goal, including the definition of image style, mood, value, colors, light, composition, etc. will help guide you throughout the process of image creation.

This can be done by creating a mood-board exhibiting a collection of reference images that you find inspiring and fitting for the project that you are working on. So that if you get in doubt about anything you can go back and look at your mood-board, which should bring some clarity to your next actions.

In this step visualizer and customer talk about the wanted image out-put. The agreed-on image style, mood, value, colors, light, composition, etc. becomes set framework and image concept, for both visualizer and customer to refer back to during next the phases of the image creation.

Mood-board: ©Fernando Guerra, ©Fernando Guerra , ©Fernando Guerra,
©VIPP, ©Nightnurse Images, Steve Montpetit (form left to right, starting at the top row)

One thing is definite it takes practice to achieve a great image. Because it takes time and experience to truly understanding what key elements that are important to each exact image that you are working on, as it is different from project and customer. Nevertheless, a great image instantly grasps the attention of the viewer and sparks something intrinsic and intangible. By all means, it should make the project experienceable to the senses and the imagination, and achieving this should always be the visualizer’s ultimate goal.

Going through the above-mentioned steps should enable you to continue the process and make you all prepared for starting the next phase of the process: Part 2: Creation. In the next post of this ‘How To‘ series we will elaborate on the image creation and prepare you for the final step of post-production, stay tuned.

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